{"id":20024,"date":"2019-10-22T11:19:19","date_gmt":"2019-10-22T11:19:19","guid":{"rendered":"https:\/\/www.potential.com\/?p=20024"},"modified":"2025-03-25T20:36:19","modified_gmt":"2025-03-25T20:36:19","slug":"reasons-why-a-mobile-responsive-website-design-performs-better","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/reasons-why-a-mobile-responsive-website-design-performs-better\/","title":{"rendered":"Reasons Why a Mobile Responsive Website Design Performs Better"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Unless you\u2019re sitting at your desk in an office, chances are you\u2019re using a mobile device to read this article and anything else you do online today. That\u2019s because mobile devices now account for up to 2 out of every 3 minutes spent online, and trends suggest that the number will continue to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does this mean for businesses? It means if your customers are on mobile, then you need to be there too with the same quality of design and content that you have for your desktop site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile responsive websites are quickly becoming an expectation on the part of internet users, which is why the leading <\/span><span style=\"font-weight: 400;\">web design company in Coimbatore<\/span><span style=\"font-weight: 400;\"> offers responsive designs that can suit screens of different sizes and platforms. We are far more impatient and have far higher standards now when it comes to website design and functionality than ever before.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-full wp-image-20025\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-12.png\" alt=\"mobile responsive website\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-12.png 720w, https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-12-300x169.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What is Responsive Website Design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Responsive website design means that your website performs with the same speed, functionality, and quality design as your main desktop site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In technical terms, it\u2019s designing your website using <\/span><a href=\"https:\/\/www.smashingmagazine.com\/2011\/01\/guidelines-for-responsive-web-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">flexible elements<\/span><\/a><span style=\"font-weight: 400;\"> (forms, pages, images) that intuitively respond to the dimensions through which a user is viewing your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t employ responsive web design, users may end up zooming in and out of your website on their smartphone trying to click hyperlinks, calls to action, or read the text. A frustrating experience like this can be all they need to click straight back out of it. So, it would be great if you worked with a reliable\u00a0<a href=\"https:\/\/www.sortlist.com\/web-design\/qatar-qa\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-safelink=\"true\" data-linkindex=\"0\">web design company<\/a> that would provide you with responsive designs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Use Mobile \/\u00a0<\/b><b>Responsive Website Design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In fact, the statistics undoubtedly back the need for responsive web design. Various studies have shown that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">57%<\/span><span style=\"font-weight: 400;\"> of users say they won\u2019t recommend a website with a poorly designed mobile version<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/visual.ly\/community\/infographic\/technology\/why-responsive-design-important-10-key-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> of adults think a company\u2019s mobile website should be as good or better than the desktop version<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By Q2 2018, smartphones held a 63% share of all retail website visits<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But let\u2019s get specific. What\u2019s the impact on your business? Here are six reasons why a mobile responsive website design performs better and what that means for your bottom line.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Website Speed<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In a world where internet users expect instant information at the tips of their fingers, nothing kills a user experience quicker than slow loading times for web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">47% of Users expect a maximum of 2 seconds of <\/span><a href=\"https:\/\/curatti.com\/web-design-usability\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loading time for an average website<\/span><\/a><span style=\"font-weight: 400;\">. If you&#8217;re not optimizing your website for mobile use, chances are it&#8217;s taking longer than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long loading times are the easiest way to get a user to click straight back out of your website and onto a competitor&#8217;s site.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>User Experience<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The importance of user experience in website design cannot be emphasized enough. Aside from loading speed, UX comprises:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The design, look and feel of your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How quickly and easily users can find the desired information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ease with which users can jump from one logical step to the next<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The overall functionality of your site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Users make up their minds about your website in a startlingly quick 0.05 seconds. If a smartphone user clicks onto the mobile version of your website and a clunky version of your desktop website is what appears, it leaves a bad impression.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will also make your website much harder to navigate, which brings us onto the next point.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-full wp-image-20026\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-13.png\" alt=\"mobile responsive website\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-13.png 720w, https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/Untitled-13-300x169.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Conversion Rates<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The point of any website is to maximize interaction with your business and increase sales. A conversion on your site may be filling in a form, contacting your company for a quote, or making a sale in the case of eCommerce platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor UX on a mobile site has a hugely negative impact on conversion rates. With 50% of total eCommerce revenue coming from mobile browsers, your mobile website must be primed for <\/span><a href=\"https:\/\/www.officialtop5review.com\/landing-page-builders\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">capturing leads <\/span><\/a><span style=\"font-weight: 400;\">and making sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsive web design can ensure that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your contact\/request forms are easy to fill out<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers can view your contact information easily<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any images\/cart options\/payment screens are easy to view and navigate<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Search Rankings<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Search engines like Google are always looking for ways to rank pages in a way that will benefit the user. So it\u2019s no surprise that mobile responsive websites are therefore <\/span><a href=\"https:\/\/www.searchenginejournal.com\/seo-responsive-web-design-benefits\/211264\/#close\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ranked higher in search results<\/span><\/a><span style=\"font-weight: 400;\"> than those that are not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google incorporates responsive web design into their algorithms in the following ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page load speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decreased bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less duplicate content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased social sharing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So <a href=\"https:\/\/terakeet.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">if SEO is a part of your digital strategy<\/a>, you should definitely be taking responsive website design into account especially when it come to <a href=\"https:\/\/www.nodex.co.uk\/\" target=\"_blank\" rel=\"noopener\">recruitment website design<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Consistent Brand Experience<br \/>\n<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">On a less technical note, webmasters and digital marketers should also be thinking about mobile website design in terms of brand experience. If you have a beautifully designed desktop site and have not optimized it for mobile usage. You could be negatively impacting people\u2019s perception of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A web credibility research report from Stanford showed that 75% of consumers make judgments on a company\u2019s credibility based on their website design. With trends only pointing towards a continuing increase in mobile usage, responsive web design, and brand perception go increasingly hand in hand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-full wp-image-20027\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/1.png\" alt=\"mobile responsive website\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/1.png 720w, https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/1-300x169.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><b>Analytics<\/b><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve mostly discussed mobile websites in terms of responsive design; which is optimizing your existing site for use on both desktop and mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tactic is to create an entirely separate website for use on mobile devices. There are pros and cons to both tactics. But a significant advantage of responsive website design over separate websites is streamlined analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a separate mobile website means managing a separate set of analytics. This, trying to combine both to get an overall sense of your online performance won&#8217;t be efficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With responsive design, all your analytics (mobile and desktop) can be viewed and measured from a single analytics dashboard. Thus, saving marketers a lot of time. When incorporating retrospective methods in UX design, it&#8217;s essential to know <a href=\"https:\/\/www.usertesting.com\/blog\/good-research-hypothesis\" target=\"_blank\" rel=\"noopener\">how to write a research hypothesis<\/a> that guides your analysis and helps you make informed design decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the studies and stats are evidence enough that your users and customers are on mobile. In this digital age of UX and meeting consumers where they are, it has never been more critical to ensure your website is optimized for consistently good design and functionality across all touchpoints.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the end, it\u2019s about the impact on your <a href=\"https:\/\/www.potential.com\/articles\/how-to-start-an-online-business\/\" target=\"_blank\" rel=\"noopener\">business<\/a>. And there is little doubt that a responsive mobile website design stands to have a significant impact on your bottom line.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you\u2019re sitting at your desk in an office, chances are you\u2019re using a mobile device to read this article and anything else you do online today. That\u2019s because mobile devices now account for up to 2 out of every 3 minutes spent online, and trends suggest that the number will continue to grow. So [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":20026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,33],"tags":[],"class_list":["post-20024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-it-technology","category-tips"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=20024"}],"version-history":[{"count":13,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20024\/revisions"}],"predecessor-version":[{"id":24721,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20024\/revisions\/24721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/20026"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=20024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=20024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=20024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}