![\"FOMO\"](\"https:\/\/www.potential.com\/wp-content\/uploads\/2019\/10\/fomo-blog.jpg\")
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We\u2019ve all heard of FOMO, or the fear of missing out. (If not, you\u2019re seriously missing out!) It\u2019s all around us \u2014 when we check Instagram and feel left out, when we scroll through Facebook and feel jealous, or even when someone tells us about something that we wish we had been a part of.\u00a0<\/span><\/p>\n Research shows that this psychological phenomenon affects young people particularly strongly. That\u2019s because young people use social media much more frequently than older people. The event management and ticketing website <\/span>Eventbrite<\/span><\/a> estimates that 69% of millennials have experienced FOMO. (That number will probably continue to rise as social media<\/a> becomes more widespread.) And, even more strikingly, another 33% of millennials say they have purposely tried to make others feel FOMO.\u00a0<\/span><\/p>\n So why not use FOMO \u2014 and the associated feelings of anger, sadness, jealousy, and envy \u2014 to your business\u2019s advantage? This concept is called FOMO Marketing.\u00a0<\/span><\/p>\n <\/p>\n FOMO Marketing is built on the idea that customers\u2019 FOMO can prompt them to:\u00a0<\/span><\/p>\n FOMO Marketing works best when planning events, using social media, and building your website.\u00a0<\/span><\/p>\n <\/p>\n Hosting an event is one of the easiest and best ways to use FOMO Marketing. For one thing, you can limit the number of people who can attend your event, and cultivate feelings of FOMO right from the beginning. As you\u2019re marketing your event, make sure to emphasize the fact that not everyone will be able to go. Also, tease the major selling points of your event, and offer early-bird perks if you can.\u00a0<\/span><\/p>\n Ahead of the event, it\u2019s important to think of some elements that people will want to share on social media. This is the element that you can promote before the event but also have people talk about on social media during the event. Chances are, if you create something compelling, those at home will want in on the action.\u00a0<\/span><\/p>\n While you\u2019ll want to encourage people to bring their phones and share their own experiences on social media, you\u2019ll also want to do some sharing yourself. Find an opportunity to go live on Facebook Live or another platform. You should showcase celebrity appearances, special guests, giveaways, or any moment you think could have a high social media value.\u00a0<\/span><\/p>\n To further develop feelings of FOMO, make sure to interact with people who comment on your Livestream in real-time. This will prompt those at home to imagine themselves being at the event and, ultimately, to wish they were there.\u00a0<\/span><\/p>\n <\/p>\n Not surprisingly, since social media is often the source of FOMO among young people and others, social media can also be an effective FOMO Marketing tool for your business. People have become addicted to receiving updates via social media. <\/span>More than half<\/span><\/a> of social media users say they <\/span>dread<\/span><\/i> missing online updates. Here\u2019s how your business can build off of that.\u00a0<\/span><\/p>\n Borrowing a page from Apple\u2019s playbook, take every opportunity you can to tease a new product offering on all of your channels. This will prompt customers to feel FOMO before they even can touch your physical product.\u00a0<\/span><\/p>\n Another good tool is the hashtag. A clever, funny, or impactful hashtag can create a good deal of buzz around your brand. The good thing about hashtags, as well, is that you can track who is using them and adjust your marketing strategy accordingly.\u00a0<\/span><\/p>\n Or, perhaps you may want to take a page out of Snapchat\u2019s playbook and create time-sensitive content. If you let your online content expire on platforms like Snapchat or Instagram, people will take notice. People who missed a special offer or an important piece of information because it expired will likely be eager to come back and check your social channels so they don\u2019t miss something again.\u00a0<\/span><\/p>\n In that same vein, some brands have found success with private groups. You will likely create a lot of buzz, for example, if you promote a private Facebook group where customers can get early offers and insider information. Those who are not a part of the Facebook group will likely want to join if they\u2019re afraid they\u2019re friends are seeing something they\u2019re not.\u00a0<\/span><\/p>\n Finally, another good way to use FOMO Marketing in your social media strategy is to offer limited product samples. Offer free samples to a small group of customers, and then showcase those customers on your social media pages. Later, offer the free sample to more customers, but post the purchase code on a social media channel that doesn\u2019t have as much traffic, so customers will have to interact with that channel.\u00a0<\/span><\/p>\n <\/p>\n\n
Events<\/b><\/h2>\n
Social Media<\/b><\/h2>\n
Your Website\u00a0<\/b><\/h2>\n
![\"How](\"https:\/\/assets-blog.fundera.com\/assets\/wp-content\/uploads\/2019\/10\/03151659\/X-ways-to-use-fomo-marketing-to-boost-sales.jpg\")
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