{"id":20915,"date":"2021-02-08T07:49:57","date_gmt":"2021-02-08T07:49:57","guid":{"rendered":"https:\/\/www.potential.com\/?p=20915"},"modified":"2024-04-22T07:31:52","modified_gmt":"2024-04-22T07:31:52","slug":"start-online-store","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/start-online-store\/","title":{"rendered":"How to Start an Online Store From Home in No Time"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You are probably thinking how to start an online store due to current circumstances that have kept us at our homes.\u00a0<\/span><span style=\"font-weight: 400;\">You\u2019re now looking for a step-by-step guide on exactly how you start making an online store. Well, you\u2019ve come to the right place. In this article, I\u2019ll give you the benefits of creating an online store as well as eleven simple steps to start one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why Start an Online Store?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-2020\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Statistics<\/span><\/a><span style=\"font-weight: 400;\"> estimate that the global eCommerce sales will hit $3.9 trillion by the end of 2020\/early 2021. This means that more and more people are selling online. So what exactly are the benefits of an online store that has everyone creating one? Here are some of the reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It costs less to start an eCommerce business compared to an offline business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.retaildive.com\/news\/87-of-shoppers-now-begin-product-searches-online\/530139\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers start shopping online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting customer data for improving conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get repeat purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re able to be more flexible with time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The business runs 24\/7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Immense income and growth potential.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relatively easier to do.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, let me show you how to <a href=\"https:\/\/nichedropshipping.com\/shopify-alternatives\/\" target=\"_blank\" rel=\"noopener\">start an online store<\/a> by giving you 11 simple steps.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-full wp-image-20918\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/choose-the-right-product-for-your-online-store.png\" alt=\"choose the right product for your online store\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/choose-the-right-product-for-your-online-store.png 720w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/choose-the-right-product-for-your-online-store-300x169.png 300w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/choose-the-right-product-for-your-online-store-30x17.png 30w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Choose a Product<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Like any store, you need to know and choose the right products you want to sell. You\u2019ll need to find your niche first and then decide if you wish to sell multiple products or just focus on one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be able to decide, you need to do <\/span><a href=\"https:\/\/www.mbaskool.com\/business-concepts\/marketing-and-strategy-terms\/8598-product-research.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">product research<\/span><\/a><span style=\"font-weight: 400;\">. This is so you discover a product idea that can sell well in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing product research involves several steps, which are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick a product niche, try picking one you\u2019re familiar with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List your top contenders in the market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research from various sources to discover the latest market demands and trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do keyword research on the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fact-check your work by analyzing your competitors\u2019 strategies.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><strong>2. Conduct Market Research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After knowing your product and target market, you now need to go more in-depth and do <\/span><a href=\"https:\/\/www.smallbusiness.wa.gov.au\/business-advice\/marketing\/marketing-research\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">market research<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of doing this is to understand how your <a href=\"https:\/\/www.potential.com\/articles\/how-to-start-an-online-business\/\" target=\"_blank\" rel=\"noopener\">online business<\/a> can thrive in the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to do both primary and secondary research to get the full picture of your market.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Below are some methods you can use to get better insight, which consists of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market segmentation<\/b><span style=\"font-weight: 400;\"> \u2013 Divide your target audience into different groups based on their specific characteristics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Observation<\/b><span style=\"font-weight: 400;\"> \u2013 See how your target audience responds to recent advertising campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus group discussion<\/b><span style=\"font-weight: 400;\"> \u2013 Pick a group of people with similar backgrounds and discuss specific topics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interview<\/b><span style=\"font-weight: 400;\"> \u2013 Do a face-to-face discussion with a person involved in the advertising sector of your niche.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive analysis<\/b><span style=\"font-weight: 400;\"> \u2013 Analyze the strengths and weaknesses of your competitors.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"wp-image-20917 size-full aligncenter\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/market-research-for-an-online-store.png\" alt=\"Market research for an online store\" width=\"604\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/market-research-for-an-online-store.png 604w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/market-research-for-an-online-store-300x201.png 300w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/market-research-for-an-online-store-30x20.png 30w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Pick a Business Model<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Business models describe how your business intends to make a profit. Here, you should include detailed information about your business\u2019s purpose, structure, process, business culture, and everything found on the product and market research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various <\/span><a href=\"https:\/\/fourweekmba.com\/what-is-a-business-model\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">types of business models<\/span><\/a><span style=\"font-weight: 400;\">, and they can be modified to adhere to the industry you\u2019re in. I\u2019ll list down some of the standard business models, so you get a general idea of how to make or choose one:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct sales<\/b><span style=\"font-weight: 400;\"> \u2013 A company sells products and services without having a fixed location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retailer<\/b><span style=\"font-weight: 400;\"> \u2013 A company buys from wholesalers or distributors and sells it directly to the customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manufacturer<\/b><span style=\"font-weight: 400;\"> \u2013 A company takes raw materials and uses them to create a product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Freemium<\/b><span style=\"font-weight: 400;\"> \u2013 A company offers products and services for free but encourages customers to get paid upgrades to receive better benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Franchise<\/b><span style=\"font-weight: 400;\"> \u2013 Business owners provide small businesses or newly established companies everything they need to become part of their <\/span><a href=\"https:\/\/www.franchise.org\/faqs\/basics\/what-is-a-franchise\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">franchise<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Choose an Online Store Builder\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now you can start creating your online store. To start doing this, you can simply use an <\/span><a href=\"https:\/\/www.hostinger.com\/online-store\" target=\"_blank\" rel=\"noopener,sponsored noopener\"><span style=\"font-weight: 400;\">online store builder<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s beginner-friendly because you don\u2019t need to have the technical knowledge to create a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you pick a <a href=\"https:\/\/www.hostinger.com\/website-builder\" target=\"_blank\" rel=\"noopener\">great website builder<\/a>, I\u2019ve narrowed down a couple of things that it should have, which are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Various template choices with different features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beginner-friendly and has an intuitive dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO features, whether integrated or third-party compatible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affordability.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Website builders will have plenty of designer-made templates that you can use as a starting point. Try previewing each template because some may have different features built-in.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Customize Your Site<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve chosen an online store builder, you can now customize it. Try to be as creative as you want and pour all of your ideas into it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the dashboard to see the full extent of the customization options it provides. You can usually add or remove elements, change the page\u2019s layout, and change the fonts and colors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customizing, there are a few things you should keep in mind to give visitors a great experience, which are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your homepage free of clutter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a navigation menu and bar, which will help users find what they\u2019re looking for quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place social sharing and follow buttons throughout the site to increase traffic to other channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">call-to-action buttons<\/span><\/a><span style=\"font-weight: 400;\"> strategically on your pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your site for mobile devices.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Upload Your Products and Services<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The next step is to upload your products and services to your site. When it comes to products, ideally, you should take high-quality photos of them. Use natural light or great lightning to your advantage to capture various aspects of your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try keeping the background clean so visitors can focus just on the products. Add a pop-up box feature that will allow users to get a closer look at your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case they\u2019re not satisfied with the photos, include a product description underneath them so users can easily read about what features they bring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For services, try including a short video to showcase what you offer. Also, include a detailed description of what you do below the video for people to know what benefits you provide.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Post Valuable Content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You should include content that will allow visitors to become familiar with your business and the products and services you offer. To do that, you\u2019ll need to include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Home page<\/b><span style=\"font-weight: 400;\"> \u2013 showcases your products and services while also mentioning what you do as a business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An About us page<\/b><span style=\"font-weight: 400;\"> \u2013 write everything there is to know about your business and yourself.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Contact us page<\/b><span style=\"font-weight: 400;\"> \u2013 place your contact information, from social media, phone number, email addresses, and opening hours.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not only content about your business but also include valuable content that\u2019s relevant to the market you\u2019re in. By creating content about the latest trends and writing various blogs about things in the market, you can attract more people to your site.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-full wp-image-20919\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/Improve-SEO-for-an-online-store.png\" alt=\"Improve SEO for an online store\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/Improve-SEO-for-an-online-store.png 720w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/Improve-SEO-for-an-online-store-300x169.png 300w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/Improve-SEO-for-an-online-store-30x17.png 30w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Improve Website SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A good business website should be able to rank high on search engine results pages (SERPs). To do that, you need to practice search engine optimization (SEO), which improves your site to increase its visibility on SERPs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"amzn-assoc-ad-2ca27c8f-d92e-438c-af13-9e254a267e34\"><\/div>\n<p><script async src=\"\/\/z-na.amazon-adsystem.com\/widgets\/onejs?MarketPlace=US&#038;adInstanceId=2ca27c8f-d92e-438c-af13-9e254a267e34\"><\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To know what to improve, you first need to know the <\/span><a href=\"https:\/\/kpi.org\/KPI-Basics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">key performance indicators (KPIs)<\/span><\/a><span style=\"font-weight: 400;\">. Here are some of the critical KPIs to monitor:<\/span><\/p>\n<ul>\n<li><b>Organic sessions<\/b><span style=\"font-weight: 400;\"> \u2013 Measures how many pages a user visits during a <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">session<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><b>Page Ranking<span style=\"font-weight: 400;\"> \u2013 Monitors if the keywords you\u2019re targeting are moving your pages in a positive direction.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Page load times<\/strong> <span style=\"font-weight: 400;\">\u2013 Measures your site\u2019s loading speed.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Session Length<\/b><span style=\"font-weight: 400;\"> \u2013 Measures how long your visitor stays on your site.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Bounce Rate <\/b><span style=\"font-weight: 400;\">\u2013 Checks the percentage of visitors who left your page without clicking on another one.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know the KPIs, it&#8217;s now time to optimize your site. You can use free SEO tools like <\/span><a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\"> to help you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>9. Configure Payments and Shipping<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re configuring your payment methods, make sure you make the checkout process as straightforward as possible. <\/span><a href=\"https:\/\/www.webalive.com.au\/why-people-dont-buy-from-a-website\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">One of the main reasons<\/span><\/a><span style=\"font-weight: 400;\"> people leave an online store is the lengthy and complicated checkout process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the checkout process simple, you can create a straightforward and thorough walkthrough of the entire checkout process. Additionally, you can make use of\u00a0<a href=\"https:\/\/virtocommerce.com\/blog\/hosted-shopping-cart\" target=\"_blank\" rel=\"noopener\">hosted shopping carts<\/a>\u00a0for a seamless and secure transaction experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also include an order summary where you only ask for the necessary information for users to make a purchase. Also, add in multiple payment methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to shipping, there are two general ways to do it. The first way is to do the shipping and packaging yourself and go to a delivery company to send them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second is by using an <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-fulfillment\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">order fulfillment system<\/span><\/a><span style=\"font-weight: 400;\"> where a third-party company does everything for you from packaging to shipping.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Launch Your Online Store<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All that\u2019s left to do is to launch your online store. However, you need to do a couple of things right before you launch to make sure you are ready for what awaits. Those things are:<\/span><\/p>\n<ul>\n<li><b>Have a site monitoring in place<\/b><span style=\"font-weight: 400;\"> \u2013 So you know how to track your site\u2019s traffic and conversions. You can use tools like <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><b>Create a newsletter <span style=\"font-weight: 400;\">\u2013 To provide regular information and discounts.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Backup your site <\/b><span style=\"font-weight: 400;\">\u2013 This is a best practice that every business does to avoid losing your data in emergencies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Double-check your site<\/b><span style=\"font-weight: 400;\"> \u2013 Make sure that everything is working correctly.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"size-full wp-image-20916 aligncenter\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/promote-your-online-store-on-social-media.png\" alt=\"promote your online store on social media\" width=\"604\" height=\"405\" srcset=\"https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/promote-your-online-store-on-social-media.png 604w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/promote-your-online-store-on-social-media-300x201.png 300w, https:\/\/www.potential.com\/wp-content\/uploads\/2021\/02\/promote-your-online-store-on-social-media-30x20.png 30w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>11. Promote Your New Online Store<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve launched your online store, you need to promote it. Without promotion, visitors won\u2019t come to your online store. Thus, you can\u2019t generate sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of ways to promote your newly launched store, which are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use <\/b><a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener\"><b>Google Ads<\/b><\/a><b> to bid for keywords<\/b><span style=\"font-weight: 400;\"> \u2013 This allows you to appear at the top of search engine results.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Give special launch discounts<\/b><span style=\"font-weight: 400;\"> \u2013 This is to spread awareness of your product, services, and site while also generating sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regularly create useful, informative, and up-to-date content<\/b><span style=\"font-weight: 400;\"> \u2013 People looking for similar products or content on your niche might come to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase your digital presence through social media<\/b><span style=\"font-weight: 400;\"> \u2013 This is a great way to garner interest in your product and interact with your target audience directly.<\/span><\/li>\n<\/ul>\n<p>Read more:<\/p>\n<p><a href=\"https:\/\/www.potential.com\/articles\/introduction-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Introduction to Digital Marketing<\/a><\/p>\n<p><a href=\"https:\/\/www.potential.com\/articles\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing for Business \u2013 The Ultimate Guide to get more Leads and Sales<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You now know the benefits of creating an online store and the steps necessary to make one. All that\u2019s left for you to do is to start making the eCommerce store of your dreams.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Remember that you should take your time researching the product and market to determine whether you can thrive there. Good luck!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are probably thinking how to start an online store due to current circumstances that have kept us at our homes.\u00a0You\u2019re now looking for a step-by-step guide on exactly how you start making an online store. Well, you\u2019ve come to the right place. In this article, I\u2019ll give you the benefits of creating an online [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":20918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3927],"tags":[5301,3922,3921,5298,5300,5299],"class_list":["post-20915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-e-commerce","tag-build-online-store","tag-e-commerce","tag-ecommerce","tag-how-to-start-an-online-store","tag-how-to-start-ecommerce-busienss","tag-online-store"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=20915"}],"version-history":[{"count":20,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20915\/revisions"}],"predecessor-version":[{"id":23071,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/20915\/revisions\/23071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/20918"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=20915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=20915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=20915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}