{"id":21057,"date":"2021-04-28T10:10:11","date_gmt":"2021-04-28T10:10:11","guid":{"rendered":"https:\/\/www.potential.com\/?p=21057"},"modified":"2025-03-25T20:19:10","modified_gmt":"2025-03-25T20:19:10","slug":"design-tips-to-increase-click-through-rates-for-content-sites","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/design-tips-to-increase-click-through-rates-for-content-sites\/","title":{"rendered":"Design Tips to Increase Click-Through Rates for Content Sites"},"content":{"rendered":"

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As a content and affiliate marketer, you\u2019re a slave to three important metrics that represent a very simple process.<\/p>\n

At the start of the process is traffic \u2013 the number of visitors who reach your various product lists. Generating traffic<\/a> is mostly about search engine optimization since the majority of visitors will find your product pages through Google.<\/p>\n

At the other end of the process is conversion or sales. Sadly, as an affiliate marketer, conversion rates are mostly out of your hands since the landing page\u2019s design and content are in the seller\u2019s hands.<\/p>\n

What affiliate marketers do have power over, though, is the metric in the middle of the process: click-through rate (CTR).<\/p>\n

CTR refers to the percentage of your product page\u2019s visitors who click on any of the products you\u2019re promoting \u2013 navigating to the seller\u2019s landing page where they\u2019ll (hopefully) complete a purchase.<\/p>\n

In today\u2019s post, we\u2019ll take a look at design techniques<\/a> you can use to maximize this critical stat and boost your revenue as a result.<\/p>\n

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Use Color Psychology<\/h2>\n

Certain colors are known to trigger specific emotions in your users. Blue makes people feel like they can trust the site. Green makes visitors feel tranquil and secure. Black triggers a sense of opulence and luxury. And red makes visitors feel excited. It makes them sit up and take action.<\/p>\n

Red is a terrific color to use (sparingly) if you want to promote action. People typically associate it with sales, discounts, special offers, and other commercial announcements that benefit them.<\/p>\n

Red is also a color that can communicate urgency. E-commerce sites<\/a> often use red to show that only a limited number of items are still in stock. Check out Booking.com to see this concept put into action.<\/p>\n

As users browse through their accommodation options on the travel website, they\u2019re shown the occasional message reading: \u201conly one room left on our site.\u201d The message is all in red.<\/p>\n

Using red on your affiliate site is a great way to grab the attention of your readers and urge them to click through to the product\u2019s landing page.<\/p>\n

Newsweek shows us how to do this subtly and elegantly as shown on their best mattress review post. The site had a very neutral color scheme, consisting mostly of black and white. Red is only used to indicate hyperlinked text and as the font color for the product names.<\/p>\n

This is a very smart way to infuse urgency into your affiliate page without overdoing it.<\/p>\n

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Display Multiple Links Per Product<\/h2>\n

Some of your visitors may find a blatant overuse of seller links a little annoying. After all, they\u2019ve come to your product page to learn more about the products you\u2019re promoting, not to be aggressively sold to.<\/p>\n

At the same time, there are ways you can maximize the chances of your visitors seeing the product page links without running the aforementioned risk.<\/p>\n

Using one primary CTA is a great idea, especially if it\u2019s labeled in a way that catches the visitor\u2019s attention and spurs them into action. However, some affiliate sites also choose to link one or more of the following page components:<\/p>\n