{"id":21654,"date":"2022-03-01T06:08:39","date_gmt":"2022-03-01T06:08:39","guid":{"rendered":"https:\/\/www.potential.com\/?p=21654"},"modified":"2023-09-01T21:20:07","modified_gmt":"2023-09-01T21:20:07","slug":"sales-training-10-ways-to-level-up-in-2022","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/sales-training-10-ways-to-level-up-in-2022\/","title":{"rendered":"Sales Training: 10 Ways to Level Up in 2022"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" itemprop=\"image\" class=\"size-full wp-image-21655\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2022\/03\/Sales-Training.jpg\" alt=\"Sales-Training\" width=\"720\" height=\"405\" \/> Image Source: <a href=\"https:\/\/images.unsplash.com\/photo-1600880292203-757bb62b4baf?ixlib=rb-1.2.1&amp;ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;auto=format&amp;fit=crop&amp;w=1470&amp;q=80\">Unsplash<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sales Videos and training that don\u2019t allow your sales reps to connect with the products and the business are a thing of the past, and that only minimal retention is held when employees undergo these types of training.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, using training methods and programs that increase employee engagement and allow your sales team to learn in small bursts to improve retention are key. We have included 10 ways that you can best train your team and boost engagement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Five are steps you and your team can take together, and Five are programs that can help you create the best training you can.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Traditional Training Doesn\u2019t Work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional training methods just don\u2019t work. Whether it has ever worked is up for debate, but recent studies show that the way a lot of businesses have been working to get their staff engaged and educated just isn\u2019t the way to do it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video training is one great example. Studies show that with a 40-minute lecture or training video, most people only remember about 20% of the information. For a 15 minute video, that increases to around 40%, but that might not be enough to get across all the information you have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, that retention is only immediate retention. Furthering that study shows that within six-day, only 25% of the information is usually retained. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bigtincan.com\/blog\/how-to-train-a-sales-team-on-products\/\" target=\"_blank\" rel=\"noopener\">Product training for sales<\/a> that makes your employees feel <a href=\"https:\/\/www.potential.com\/articles\/how-to-improve-employee-engagement\/\" target=\"_blank\" rel=\"noopener\">engaged <\/a>and part of the team is best for your team. When you have someone just sitting and watching a video, there is a disconnect between the employee and the business. <\/span><\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><b>5 Ways to Increase Training on Your Own<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Working with your staff can increase their engagement. Plus, there is less of a cost to do the <a href=\"https:\/\/blog.hubspot.com\/sales\/product-knowledge-training\" target=\"_blank\" rel=\"noopener\">training yourself<\/a>, though it may take up more time. <\/span><\/p>\n<h3>Work together to make a roadmap.<\/h3>\n<p><span style=\"font-weight: 400;\">If all your teams work together to understand the product roadmap, your sales team will not only be involved and know most of the ins and outs of the product, but are also able to promote it to customers as it is in progress.<\/span><\/p>\n<h3>Have Each Member Create a Training Video<\/h3>\n<p><span style=\"font-weight: 400;\">By having your sales reps <a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\">create training and how-to videos<\/a> on the products coming out, they can practice explaining the product and must take time to learn the ins and outs of the product so they can answer most questions they will be asked. <\/span><\/p>\n<h3>Short videos with quizzes<\/h3>\n<p><span style=\"font-weight: 400;\">If you are going to do videos, short snippets with <a href=\"https:\/\/www.jotform.com\/quiz-maker\/\" target=\"_blank\" rel=\"noopener\">quizzes<\/a> afterward are best. You can even add incentives to who has the best results. <\/span><\/p>\n<h3>Case studies and practice<\/h3>\n<p><span style=\"font-weight: 400;\">Case studies allow your reps to see examples of the products, and see how it works, instead of just the theory of how the item they are selling works. This allows them to understand the sale better, and even gives them features they can point out. <\/span><\/p>\n<h3>Mobile sales training<\/h3>\n<p><span style=\"font-weight: 400;\">Micro lessons, games, texts, podcasts, and even ebooks are all great examples of training that your sales reps can do on their phone, even while commuting to work. This allows them to take the lessons in short bursts and gives them more opportunities to train. <\/span><\/p>\n<hr \/>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><b>5 Product Training for Sales Programs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to spend a little extra and help out your team, there are also paid programs. Online or in-person training programs, or even just programs that help you make your training program can be very helpful when you don\u2019t know where to start. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 5 of the best training assistance programs for 2022: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Coursera- The Art of Sales <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bigtincan Learning <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rain Group- Foundations of Consultative Selling <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Brooks Group- The IMPACT Selling Seminar <\/span><\/li>\n<li><span style=\"font-weight: 400;\">HubSpot- Inbound Sales <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Image Source: Unsplash Sales Videos and training that don\u2019t allow your sales reps to connect with the products and the business are a thing of the past, and that only minimal retention is held when employees undergo these types of training. Instead, using training methods and programs that increase employee engagement and allow your sales [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":21655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,19],"tags":[5399],"class_list":["post-21654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-sales","tag-sales-training"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/21654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=21654"}],"version-history":[{"count":9,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/21654\/revisions"}],"predecessor-version":[{"id":23299,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/21654\/revisions\/23299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/21655"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=21654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=21654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=21654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}