{"id":22881,"date":"2023-04-20T10:37:35","date_gmt":"2023-04-20T10:37:35","guid":{"rendered":"https:\/\/www.potential.com\/?p=22881"},"modified":"2023-10-13T10:09:31","modified_gmt":"2023-10-13T10:09:31","slug":"10-different-ways-to-increase-foot-traffic-to-your-retail-store","status":"publish","type":"post","link":"https:\/\/www.potential.com\/articles\/10-different-ways-to-increase-foot-traffic-to-your-retail-store\/","title":{"rendered":"10 Different Ways to Increase Foot Traffic to Your Retail Store"},"content":{"rendered":"<div id=\"attachment_22882\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22882\" itemprop=\"image\" class=\"wp-image-22882 size-full\" src=\"https:\/\/www.potential.com\/wp-content\/uploads\/2023\/04\/Blog-post-6.png\" alt=\"retail store \/ foot traffic\" width=\"720\" height=\"405\" \/><p id=\"caption-attachment-22882\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/pixabay.com\/photos\/woman-entrepreneur-owner-business-5467838\/\" target=\"_blank\" rel=\"noopener\">pixabay<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">As the owner of a retail store, you\u2019ll always want to find new ways of increasing your foot traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, the more people that come into your store, the more opportunities you will have to sell more products and generate greater revenue. There are multiple methods you can utilize to increase foot traffic, from improving your curb appeal to holding in-store classes and events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just ten excellent options that you\u2019ll want to consider.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Host a Grand Opening or Reopening to Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re opening a new store or reopening after a refurbishment, you should definitely consider holding a grand opening ceremony.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can you create a buzz on the day to get people coming into your store. You can also ensure you get return customers after the event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The people who attend your grand opening are sure to spread the news of your opening, too. That means you can get word-of-mouth recommendations without having to spend additional funds on marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the coming weeks, you\u2019re sure to see your foot traffic increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Before you plan your store\u2019s opening, it\u2019s a good idea to check out the latest store openings across the US. You can find the newest ones at <\/span><a href=\"https:\/\/www.openings24.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">openings24.com<\/span><\/a><span style=\"font-weight: 400;\">. You can then take inspiration from those events for your own grand opening or reopening.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you could:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decorate the interior and exterior of your store with banners and balloons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play music or hire a band to entice people into your store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer free snacks and drinks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide in-store discounts on the day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get staff members to dress up in costumes.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>2. Offer Discounts and Special Promotions to Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t only offer in-store discounts on the day of your opening. You should also do so intermittently throughout the year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By holding sales, providing discounts, and offering special promotions, you can attract more customers into your store.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you promote your sales and discounts well. In addition to placing signs in your store windows, you should run promotions online and do things like local leaflet drops.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Increase Foot Traffic by Improving Your Curb Appeal<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re opening a new store or not, there are various ways you can improve your curb appeal to attract more passing foot traffic into your retail store.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means looking at the exterior of your premises with fresh eyes so that you can determine ways of improving its appeal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t underestimate just how much curb appeal affects business traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a poll performed by the CEO of Service Channel, Tom Buiocchi, <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/effects-curb-appeal-business-traffic-atlantic-windoor-ltd#:~:text=Another%20study%20conducted%20found%20that,exterior%20(Buiocchi%2C%20Tom).\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of those surveyed<\/span><\/a><span style=\"font-weight: 400;\"> said they would enter stores that they had never been in before based solely on clean and professional-looking exteriors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are just a few ideas for enhancing your store\u2019s curb appeal.<\/span><\/p>\n<h3><strong>Replace the Signage<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your store\u2019s sign should visually display your brand to attract people to go inside. You should carefully think about the design, such as using a font and colors that will grab people\u2019s attention and which is suitable for your industry. These visually appealing elements should be present and consistent in your displayed company name and <a href=\"https:\/\/www.brandcrowd.com\/logo-maker\" target=\"_blank\" rel=\"noopener\">logo design<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to place your exterior signage in a position where it will easily be seen by passing prospective customers. It could be a good idea to place a sandwich board outside your store, too.\u00a0<\/span><\/p>\n<h3><strong>Give Your Store\u2019s Frontage a Lick of Paint<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By painting the frontage of your retail store, you can revamp it and get your store noticed more by passers-by.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with your signage, use colors that are suitable for your brand and which will increase foot traffic into your store.<\/span><\/p>\n<h3><strong>Keep the Exterior of Your Store Clean and Tidy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A messy or unclean store frontage will put off people entering your store. So, make sure you always keep the exterior of your store clean and tidy.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clean up debris before and after opening. Clean windows regularly. And consider hanging plants outside to give your store a fresh look.<\/span><\/p>\n<h3><strong>Create Enticing Window Displays<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">People who pass by your retail store on a regular basis may often not give your store much attention. But by creating enticing <a href=\"https:\/\/www.lightspeedhq.com\/blog\/retail-window-displays\/\" target=\"_blank\" rel=\"noopener\">window displays<\/a> regularly, you can ensure everyone who passes by will pause to marvel at the displays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, you\u2019ll get more people coming inside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think outside the box. The more inventive you can be with your window displays and the more you pay attention to the design elements of your displays, the more you can ensure they grab the attention of passers-by.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Sell Food and Drink Onsite to Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of your industry, it could be a good idea to start selling food and drink onsite. If you have room, you could create a caf\u00e9 area where you serve things like coffee and pastries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, you won\u2019t only create a new stream of revenue. You\u2019ll also attract more people into your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When passers-by smell the delicious aroma of coffee and food, they\u2019re more likely to enter your store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Invite Other Businesses into Your Store So You Can Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Rather than running your in-store caf\u00e9 yourself, you could partner with an existing company. The same applies to other services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By inviting companies that offer frequently used services to set up inside your retail store, you can increase foot traffic into your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you could partner with a barber, a photographer, or a shoeshine business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for businesses that suit your specific type of store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By renting out corners of your store to other businesses, you can create more income and increase your footfall.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>6. Increase Foot Traffic by Promoting Your Business Online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t sell products via an online store, you\u2019re sure to promote your retail store online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should have a website and make use of social media to raise brand awareness and get more people to come into your physical store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">To up your online marketing game:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make good use of <\/span><a href=\"https:\/\/www.potential.com\/articles\/how-to-build-a-successful-seo-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO methods<\/span><\/a><span style=\"font-weight: 400;\"> to get your website ranking higher on search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer discounts to people who sign up for your <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/guide-creating-email-newsletters-ht\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <\/span><a href=\"https:\/\/www.potential.com\/articles\/5-reasons-you-need-an-effective-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-quality content<\/span><\/a><span style=\"font-weight: 400;\"> that people will share.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more ways you utilize to promote your retail store online, the more you can increase foot traffic and gain valuable repeat customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Hold Classes and Events to Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Another way to increase foot traffic into your retail store is to hold classes or put on events that are suitable for your sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if your store sells food products, you could invite a chef to hold cookery classes in your store once a month. If your store sells clothing, consider holding a fashion show every time you get in a new product range.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering more things that people can engage in, you can quickly get more customers coming into your store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Provide Cell Phone Charging Stations to Increase Foot Traffic<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Providing cell phone charging stations is a simple but effective way of getting passers-by to enter your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people need to recharge their phones and they notice a sign in your shop window that tells them they can charge their phones for free, they\u2019re sure to enter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once inside, they\u2019re likely to browse and buy products while they wait for their phones to be charged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you put up a clear sign that can be seen from the street.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>9. Increase Foot Traffic by Creating a Loyalty Program<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One excellent way of ensuring customers return to your store time and time again is to <\/span><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/blog\/6-steps-create-customer-loyalty-program\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a customer loyalty program<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could offer free items or discounts once customers have purchased a certain number of products. You could also offer discounts to people who sign up for your company newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving something back, you can obtain loyal customers and quickly increase foot traffic to your retail store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Increase Foot Traffic by Catering to Children<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If it\u2019s suitable for your specific type of retail store, consider doing things in-store that cater to children.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you could:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a play area for toddlers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rent rides.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hold kids\u2019 events, such as fancy dress events at Easter and Christmas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By doing such things, you will broaden your target customers and get more foot traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, of course, when you get more children coming into your store, you also get more parents visiting your store. Those parents are sure to browse and buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you can generate higher revenue by simply catering to children more.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><script src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" async=\"\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4560705956205775\" data-ad-slot=\"9135581814\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Summing Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The more thought you give towards increasing your foot traffic, the more ideas you can come up with to achieve a higher level of footfall.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should consider your specific sector to create the best ideas, as some ideas will be more suitable for some retail sectors than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But some or all of the above methods will undoubtedly help your retail store to attract more customers, regardless of the types of products you sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to recap, you can increase foot traffic to your retail store by:<\/span><\/p>\n<ol>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Hosting a Grand Opening or Reopening.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Offering Discounts and Special Promotions.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\"> Improving Your Curb Appeal, which could include:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Replacing your store\u2019s signage.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving your store\u2019s frontage a lick of paint.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping the exterior of your store clean and tidy.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating enticing window displays.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> Selling Food Onsite to Increase Foot Traffic.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Inviting Other Businesses into Your Store.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Promoting Your Business Online.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Holding Classes and Events.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Providing Cell Phone Charging Stations.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Creating a Loyalty Program.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Catering to Children.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>As the owner of a retail store, you\u2019ll always want to find new ways of increasing your foot traffic.\u00a0 After all, the more people that come into your store, the more opportunities you will have to sell more products and generate greater revenue. There are multiple methods you can utilize to increase foot traffic, from [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":22882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,15],"tags":[],"class_list":["post-22881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-brandingandmarketing"],"_links":{"self":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/comments?post=22881"}],"version-history":[{"count":8,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22881\/revisions"}],"predecessor-version":[{"id":23408,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/posts\/22881\/revisions\/23408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media\/22882"}],"wp:attachment":[{"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/media?parent=22881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/categories?post=22881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.potential.com\/wp-json\/wp\/v2\/tags?post=22881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}